Hana Asset Trust, partner for customer success
Since its establishment in 1971, Hana Financial Group has employed a variety of strategies and converted its business model to overcome numerous market change-induced management crises, establishing itself as one of Korea's top three financial groups.
Towards active and effective response to rapid internal and external changes in today's finance world, it has formed a new vision and strategic target.
Hana Financial Group's vision means everyone is able to take advantage of financing through a single innovative platform and of creating new value for finance through the strengthening of trust.
Around this vision, the three major keywords for Hana Financial Group’s progress have been set as Innovation, Trust, and Platform, which include the following meanings:
1. By the Hana method;
2. Connecting space-time, future, and value; and
3. Beyond finance for all.
Through innovative business models that are customer-centered and future-oriented, Hana Financial Group is pursuing development not centered around growth but around value, and is working to become the No. 1 financial group for Korea and all of Asia, bringing our customers, stockholders, and society with us.
At Hana Financial Group, we aspire to grow with our customers, employees, shareholders and society and are committed to advancing sustainable growth and fulfilling our social responsibilities.
Hana Financial Group will continue to serve its role as a leading financial institution while promoting happiness for all stakeholders.
Hana Financial Group's mission defines our determination and commitment to meeting the demands of and responding to changes of our time and undertaking corporate social responsibilities.
For a better world, Hana Financial Group supports activities that enable all stakeholders to grow together and aims to drive "Happy Growth", by delivering sustainable and socially responsible solutions.
Building upon our past experiences and success stories, Hana Financial Group will continue to perform our role as a leading financial institution, share the gains with the stakeholders, and mobilize financial solutions to create shared values, leading the way to promote happiness for all members of society.
The core values of Hana Financial Group are our standards of conduct and value judgment for individuals and companies that put customers first.
as passionate as the sun Doing our best with a sense of responsibillity and pursuing a higher value through change and Innovation
a heart as open as the sky ldentifying with and understanding people, or situations, with flexibillity and without perjudice
the customer is king studying and satisfying customers'needs while always keeping in mind that customers come first
professionalism that shines like the stars Developing different -lated capavilities In respective areas to gain the customers' highest level of confidence
sincere respect and a caring heart putting oneself in other people's shoes with the basic mind-set of developing individual capabillties and eliciting mutual cooperation
integrity as steadfast as the mountains Faithfully carrying out one's duties with integrity, based on the ethics of financial professionals
