Hana Asset Trust, partner for customer success
Since its establishment in 1971, Hana Financial Group
has employed a variety of strategies and converted its
business model to overcome numerous market
change-induced management crises, establishing itself
as one of Korea's top three financial groups.
Towards active and effective response to rapid internal
and external changes in today's finance world, it has
formed a new vision and strategic target.
Hana Financial Group's vision means everyone is able
to take advantage of financing through a single
innovative platform and of creating new value for
finance through the strengthening of trust.
Around this vision, the three major keywords
for Hana Financial Group’s progress have been set as
Innovation, Trust, and Platform, which include the
following meanings: 1. By the Hana method;
2. Connecting space-time, future, and value; and
3. Beyond finance for all.
Through innovative business models that are
customer-centered and future-oriented, Hana Financial
Group is pursuing development not centered around
growth but around value, and is working to become the
No. 1 financial group for Korea and all of Asia,
bringing our customers, stockholders, and society
with us.
Hana Financial Group's new mission is a declaration
of its determination to actively participate in the
demands and changes of the times and fulfill its
corporate social responsibilities.
In performing activities that contribute to the
growth of all shareholders engaged in efforts to
create a better society, Hana Financial Group pursues
healthy growth by balancing its essential growth
as a business and its social responsibilities.
Hana Financial Group will continue to carry out its
fundamental roles, share the profits from growth with
all shareholders, and create shared value through
finance as we actively participate in the pursuit of
happiness for members of society.
The core values of Hana Financial Group are our standards of conduct and value judgment for individuals and companies that put customers first.
as passionate as the sun Doing our best with a sense of responsibillity and pursuing a higher value through change and Innovation
a heart as open as the sky ldentifying with and understanding people, or situations, with flexibillity and without perjudice
the customer is king studying and satisfying customers'needs while always keeping in mind that customers come first
professionalism that shines like the stars Developing different -lated capavilities In respective areas to gain the customers' highest level of confidence
sincere respect and a caring heart putting oneself in other people's shoes with the basic mind-set of developing individual capabillties and eliciting mutual cooperation
integrity as steadfast as the mountains Faithfully carrying out one's duties with integrity, based on the ethics of financial professionals
